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Minonk Foods wants feedback from community
Wednesday, March 28, 2012 - Posted 7:57:47 PM by Vicki Overocker
Max Patel purchased the Minonk IGA store on September 1,2011. At the time Max purchased the store it was part of an aggressive ad group based out of Champaign,IL. This ad group chose to eliminate the Minonk store from their ad group for no apparent reason.
Max scrambled to find a new ad group and joined the IGA Banner ad group. This ad is a nice ad, however, the old ad group has chosen to continue sending their ad into Max's territory with the hopes of drawing the business to the El Paso IGA, which is owned by the previous ad group.
Max has decided to ask the customers and citizens of Minonk if they would support him if he chose to take on the Our Family Label in place of the IGA label. For the next several weeks the parent company of Our Family, Nash Finch, will be offering an opportunity for the community to compare their product with the IGA product. Adopting a new ad group with a different food line will eliminate confusion between comparing the El Paso IGA ad to the current IGA ad put out by Minonk Foods.
Max would like to have feedback from the community regarding this
possible switch. There will be a suggestion box at the store for any
feedback people would like to give.
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